Once the North Star Compass is created, we will jump in the outline phase.
This phase is about turning your summit theme into a profitable event. You will do up to three calls with our team.
First, you will go over your North Star Compass again to make sure it is correct and exactly what you want. Then we will create a rough skeleton outline of your summit, almost like a table of content.
Once the table of content is created, we are going to write the copy of your landing page. We will make sure everything is 100% in line with what you wanted on your summit page.
Once you are happy with it, you’ll lock the outline, and we’ll move to the next stage. By your fourth call, your outline will be 10 to 20 pages of information.
Team Note: It’s crucial to the process that we take the necessary time to ensure the outline is accurate and lock it in before moving to the next phase. To use a building analogy, we don’t want to start construction with an inaccurate or half-done blueprint.